"Data-driven decision-making (sometimes abbreviated as DDDM) is the process of using data to inform your decision-making process and validate a course of action before committing to it."
Source: Stobierski,Tim (2019). The advantages of data driven decision-making. Havard Business School Online.
Online: https://online.hbs.edu/blog/post/data-driven-decision-making#:~:text=Data%2Ddriven%20decision%2Dmaking%20(,is%20seen%20in%20many%20forms.