"Data privacy, sometimes also referred to as information privacy, is an area of data protection that concerns the proper handling of sensitive data including, notably, personal data but also other confidential data, such as certain financial data and intellectual property data, to meet regulatory requirements as well as protecting the confidentiality and immutability of the data."

Source: SNIA. The Storage Networking Industry Associatin. What is Data Privacy? 
Online: https://www.snia.org/education/what-is-data-privacy