DaLiCo Glossary

decision making from data

decision making from data

Data-driven decision making  is the practice of basing decisions on the analysis of data rather than purely on intuition.

Source: Brynjolfsson E., Hitt L.M., and Kim H.H (2011). Strength in numbers: How does data-driven decision making affect firm performance? Working paper. Online: http://ssrn.com/abstract=1819486.

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Date of creation
14-Nov-2021
Accepted term
14-Nov-2021
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